A decade ago, she worked for the worlds top food FMCG companies like Nestlé and Danone, after she did her internship at Unilever.
While working for most product groups you can find in the supermarkets as a trade marketeer, shopper activation manager, category manager and account manager for top consumer brands in food retail, she gained broad experience in getting and keeping products on the shelves.
As good food is a true passion for her, she decided to leave the corporate food world to work for impact brands in food in the start up and scale up phase to succeed in the highly competitive market that we are in. She quickly realized that getting listed (and staying on shelves) is a different game to play, when you don't have that big name and big budget behind you.
So without that big name on her business card, she still managed to get new products on the shelves of supermarkets with no brand awareness, little budget and definitely not the most attractive build up in pricing and margins. Over the years she developed her own method to get unknown brands in hundreds of stores in just months.
If you aspire to conquer the food retail market with your new brand, this is exactly what she guides you with at Route to Bloom.